The Zimbabwe Broadcasting Corporation (ZBC) has introduced the country’s first youth-centred music channel called Jive TV.
Addressing those gathered at the launch during the Zimbabwe International Trade Fair (ZITF) in Bulawayo, Monica Mutsvangwa, Information, Publicity and Broadcasting Services Minister, indicated that the launch of Jive TV heeding the Second Republic’s desire to open the airwaves.
“I am delighted to present Zimbabwe’s first-ever entertainment channel,” the Minister noted.
The Minister indicated that the launch was in line with the vision of the Second Republic, which has pledged to leave no one and no place behind.
According to the Minister, the new channel will “bring everyone on board”, providing a platform for artists to showcase their talents and create revenue.
Jive TV will offer content creators a platform to create authentic Zimbabwean content, said the Minister.
“Zimbabweans should be very proud of who they are; we have been consuming content from other African countries like Nigeria, but we can now create our own content,” Mutsvangwa added.
As part of its reform agenda, the Second Republic, headed by President Mnangagwa, has issued several commercial, community and campus radio licences.
In addition, the Government has abolished the Access to Information and Protection of Privacy Act (AIPPA) which many criticised as harsh.
The launch of Jive TV is one of the many ways ZBC is commenting to drive the transformation of its content and viewership.
The youth-centred TV channel will be available on digital platforms and digital terrestrial television (DTT) to ensure a wider reach.