The African continent is rich in history, culture and heritage, providing its people with the tools needed to create great content and deviate from the effects of high unemployment and economic vulnerabilities. Regardless, due to a lack of funding, from both the state and private entities, content creation is often overtaken by first-world countries, who exploit the potential and value of African stories owing to relaxed local policies.
To counter the adverse effects of international content resource mining, most African countries have introduced local content policies that have revolutionalised the continent’s art market.
To assess the rate of development across the continent and to share growth strategies, Broadcast Media Africa (BMA) in collaboration with the Zimbabwe Association of Broadcasters, together with significant industry representatives from across the African continent, namely: the Southern African Broadcasting Association (SABA), the Zimbabwe Association of Community Radio Stations (ZACRAS), Media Monitors of Zimbabwe, and the Media Alliance Zimbabwe (MAZ), will be hosting an industry summit from Tuesday, 15 March to Wednesday 16 March 2022, in Victoria Falls, Zimbabwe.
The “Broadcasting And Digital Media Summit Of Zimbabwe” event will review local content policies and frameworks that have been instrumental in stimulating industry growth. Susan Makombera, the Acting Head: Content Monitoring and Compliance at Broadcasting Authority of Zimbabwe, Mqhele Tshuma, the Radio Services Manager at Zimbabwe Broadcasting Corporation, and Antos Stella, the Managing Director of Content Connect Africa, will be amongst the panel of speakers that will be sharing their expert knowledge during the panel discussion on “Development Of Local Content, Channels And Programmes For Digital Broadcast Media.”
Please visit the event website to learn more about the summit and gain insights into the exciting development prospects within broadcasting and digital media.
