Zimbabwe’s National Media Day celebration at the ongoing Dubai Expo in the United Arab Emirates (UAE) has finally arrived. The event will be hosted with the aim to gauge marketing investment opportunities that exist in the UAE.
Leading to the event, the Ministry’s Information, Publicity and Broadcasting Services’ Honourable Minister Monica Mutsvangwa expressed that Dubai Expo acted as a window for Zimbabwe to showcase their potential as a driver for growth to the world.
“Zimbabwe is much capable of utilising its vibrant media industry and employing the advantages to produce content whilst engaging the country’s creative geniuses. Moreover, as it can be noted, Zimbabwe enjoys great and continuous civilisations of its people, which has been the case for more than 1000 years,” she added.
“Zimbabwe’s independence in 1980 was born out of our people’s engagement in an epic military struggle, which was created to push out foreign invaders. Following the country’s independence, the government has earned recognition from UNESCO and other institutions for its human resource development.
The Honourable Minister has also stressed how Zimbabwe’s Diaspora has proved to be a shining example in the global marketplace.
Adding to Minister Monica Mutsvangwa’s comments, Mr Jonathan Gandari, the Chief Director: Government Programmes and Messaging in the Ministry of Information, Publicity and Broadcasting Services, announced that they have brought with them their implementing agencies such as the Broadcasting Authority (BAZ), Zimbabwe Broadcasting Corporation (ZBC), Zimpapers, Transmedia and the Zimbabwe Stock Exchange.
The event is aspired to attract international investors for partnership opportunities. A statement by Gandara remarked that the engagement is in line with Zimbabwe’s President’s policy, “Zimbabwe is open for business”, which he has been leading since he was appointed President in 2017.