The National Olympic Committee of Zambia (NOCZ) has revealed the opening of a digital media studio as it looks to enhance its media coverage and broader audience reach.
The new studios contain state-of-the-art audio, photography and video technologies and consist of a cloud software component that will allow NOCZ to store photos and videos that can be used as part of its Olympic legacy programme.
The NOCZ is hopeful that the new facilities will improve the delivery of in-house content, which will be more accessible for the country’s athletes as well as the stakeholder community.
NOCZ also added that the new facilities include an aerial drone, which athletes and coaches can use to prepare for the Paris 2024 Olympic Games.
According to NOCZ, the media studio will provide several operational benefits, including improved online education capabilities and new sponsorship opportunities.
Zambia first participated in the Olympics in 1964 and has since been a part of every Game except Montreal 1976.
The country has won one bronze and one silver medal in its history, in 1984 and 1996, respectively, and sent 30 athletes to Tokyo 2020.