According to BMA sources, DStv customers in Zambia have recently expressed their dissatisfaction with over 70 per cent of all DStv bundles ranging from Access to Compact filled with nothing but repetitive programming, from movies to documentaries.
Local media sources reported that when one viewer complained about the scheduling of movies, series and documentaries, the response they were given was that “DStv has a policy of repeating programming in case viewers miss the program and want to watch it later.” A fascinating policy to uphold when DStv has Showmax as one of their products for catching up on missed programs.
Showmax offers catch-up programs, non-advertised content, and other services. So, instead of burdening viewers with substandard services, people with both bundles and Showmax subscriptions can follow it up and watch it. Although, since the advent of competitors like StarTimes in Africa, DStv has lost customers. Only a few years since its launch, StarTimes has managed to garner a large following and offers weekly and reasonable packages.
It would be recalled that Calvo Phedi Mawela, Chief Executive Officer of MultiChoice Group, stated that with the launch of online streaming services like Amazon and Netflix, DStv has lost over 100,000 subscribers. According to MultiChoice, when Netflix and Amazon Prime arrived in Africa in 2016, the pay-tv operator was already struggling to compete with online content offerings.
After spending US$ 17 a month for a DStv Compact bundle that repeats content, viewers will switch to other platforms for a better deal, such as NETFLIX, Amazon Prime, and other online streaming services.