The online video streaming platform, YouTube, has announced that it will start rolling out its partner programme agreement that will see creators earn ad share revenue on their Shorts views.
According to the platform, part of the agreement will include YouTube introducing new “Monetisation Modules”, which allow creators more flexibility over how they earn value on the platform.
In a statement, the company suggested that creators accept all “Monetisation Modules” to unlock their full earning potential, indicating that they will start sharing revenue with eligible creators from 1 February 2023.
The new terms read, “After signing the Base Terms, which are the foundational contract terms for all creators wishing to monetise on the platform, creators can pick and choose from contract Modules to unlock earning opportunities.”
If you recall, the company launched ads on its short-form videos — YouTube Shorts — in May 2022.
Speaking on the new agreement, Google Ads VP Jerry Dischler said, “We’ve been experimenting with ads in YouTube Shorts since last year, and we’re now gradually rolling that out to all advertisers around the world.”
In September 2022, YouTube announced a program to let creators earn 45 per cent of revenue from ads on their Shorts.
The announcement came in the face of intense competition from other platforms like TikTok.
