YouTube in Africa is fast becoming a leading streaming platform and an essential medium for reaching new, young audiences in displacement.
An industry analyst recently compared YouTube viewing in Cameroon, Cote d’Ivoire and Senegal.
“Analysing YouTube subscribers and monthly views is important to evaluate the progress of African countries toward digital transformation, and in most African countries, broadcasters are leading,” said the analyst.
Broadcast media has given the established broadcasters a vantage point, which others, like RTI in Cote d’Ivoire, have gapped with both hands.
There is limited government obstruction with broadcasters in countries like Cote d’Ivoire and Senegal.
According to globally available statistics, Cameroon has a population of 29 million people, followed by Senegal with 17.9 million and Cote d’Ivoire with 10.7 million. However, when looking at these countries’ GDP per capita, Cote d’Ivoire is leading with US$4,4298, followed by Cameroon with US$3,600 and Senegal with US$3,300.
Nonetheless, Cote d’Ivoire and Senegal both have major displacement issues.
According to BMA sources, the metrics of the top 5 noticeable YouTube players provide the equivalent of broadcast output. Cote d’Ivoire and Senegal are both on the same level, even though Cote d’Ivoire’s performance has the advantage even with a smaller population.