MultiChoice has revealed that it has entered into a broadcast partnership with WWE Network that will see the latter’s streamer Showmax become the new home of WWE in Africa.
According to the broadcaster, the partnership incorporates all WWE premium live events, including WrestleMania, and WWE Network’s extensive library of original and archived programming available to stream on demand.
Furthermore, linear broadcaster SuperSport will continue to air live weekly episodes of Raw, SmackDown and NXT and all of WWE’s premium live events in a multi-year extension. The weekly programming will continue to be aired 52 weeks a year.
If you recall, SuperSport launched a localized WWE content series called Jambo WWE.
Speaking about the new partnership, Matt Drew, WWE senior VP, international, said: “Showmax Pro is the market leader and a perfect home for WWE content. By delivering our premium live events, including WrestleMania, we believe this partnership will expand our audience and deliver even more to WWE fans throughout the region.”
COO at MultiChoice Connected Video, Barry Dubovsky, said, “Adding WWE to the Showmax platform is an exciting development that we know our entertainment and sport-loving African subscribers will enjoy, making WWE even more accessible and affordable.”
According to media reports, WWE’s programming can be seen in more than 1 billion homes worldwide in 30 languages through distribution partners, including NBCUniversal, Fox, BT Sport, Sony India and Rogers.