Ms Peace Anyiam-Osigwe, the President of the Association of Movie Producers of Nigeria, shared her thoughts during the recently concluded “Broadcasting And Digital Media Convention – Nigeria”.
Ms Anyiam-Osigwe was part of the panel discussion on “Exploring Sustainable Ways To Create, Produce, Distribute And Monetise Content For Broadcast In A Digital World.”
During the knowledge exchange discussions, Anyiam-Osigwe, a filmmaker with over 20 years of experience in the industry, was asked to expand on the challenges the film industry faces when it comes to its sustainability.
She highlighted that critical work needs to be done in educating filmmakers on production value. She then added that “young filmmakers need to understand the full value chain of filmmaking, from production to marketing the film and selling it.”
In addition, the majority of challenges in Nigeria’s content production, content distribution, and content creation are financially related. “Many broadcasters complain that not enough content is available, but broadcasters cannot afford what the producers want for their content”. For this reason, many content creators are rushing to digital platforms such as YouTube as an alternative.
Ms Osigwe pointed out that a serious conversation between content producers and broadcasters in Nigeria needs to occur because monetising content requires collaboration between entities within the industry.
You may watch a clip of Ms Peace Anyiam-Osigwe’s VIDEO HERE as she answers the question, “What would you say are the broadcaster’s and film industry’s immediate challenges affecting their sustainability in the Nigerian market?”