Video Available To BMA Members
Summary Of Content:
Defining what OTT is and what it is not according to industry players in the Pan-African landscape
The role of mobile networks in the distribution of broadcasting and video streaming services in Africa
OTT not being a one-size-fits-all solution, suggesting that understanding your audience is the key to success
The urgent need to develop a sustainable and viable content production industry in Africa
The advantage of traditional broadcasters as opposed to digital content distribution platforms in the African continent, ranging from access to top-class expertise, extensive resources funding through government allocations, infrastructure, access to content, stakeholder relationships, brand loyalty and advertising clients.
A deeper insight into shared challenges and the steps that can be taken to address what the future of entertainment and broadcast media will look like through OTT services and internet delivery
One solution or strategy that will address challenges across the continent due to differing levels of development. While accessing economies of scale.