As we wrap up this week’s video edition from the recently held #PreserveAfricaArchives online forum, Kate Dearlove, the Picture Library Manager at Africa Media Online, shared guiding pieces of advice to direct audiences towards knowing the value of their content and recognising its commercial significance.
In the course of the engagement, ideas, strategies, and proven plans relating to “Valuing Archived Content For Strategic Data Monetisation And Commercialisation” were discussed in detail.
During the conversation, Dearlove was asked, ‘how do you know if your collection has commercial value?’.
In tackling this question, Dearlove highlighted that understanding your market is one of the most fundamental processes you need to embark on. She further added that institutions need to think beyond their geographical location when considering the commercialising of their content. Therefore, it is vitally important to think outside yourself and structure your plans based on the target market, added Dearlove.
To watch Kate Dearlove’s snippet answering BMA’s posed question, ‘how do you know if your collection has commercial value?’, please CLICK HERE!
‘Realising Commercial Value And Monetisation Of Archived Content – Strategies And Options‘ online forum was brought to you by Broadcast Media Africa, in partnership with its programme partner, Apricity Consulting.
The forum aimed to assist audio-visual archives professionals in exploring strategies towards the proper archiving procedures and cataloguing historical materials to ensure the preserved items meet the commercial demands of the future.