The ViacomCBS Networks Africa (VCNA) stable has taken up Zee World, the first English-dubbed Indian channel.
The channel moves to VCNA effective March 1 to reflect VCNA’s commitment to connecting brands with their consumers through authentic storytelling, compelling content, and value for money.
Zee World has captivated Africa’s female audience with its delectable offering of cutting-edge TV shows, reaching over 4.5 million households since its launch.
It is the first English-dubbed Indian entertainment channel, with Bollywood films and series and various shows geared toward African audiences.
Zee World’s focus has aided the channel’s growth and success by bringing people together via culture, colour, fashion, dancing, music, family values, tradition, spirituality, triumphs and lows.
ViacomCBS Networks Africa Vice President of Commercial and Content Distribution Strini Naicker said the company is always looking for new partnerships that will help them grow and resonate with its audience.
“To ensure the success of our business, the environment in which VCNA operates needs a diverse, one-of-a-kind, and adaptive approach to commercialisation, distribution, promotion, and the inclusion of innovation.” “We are always open to new partnerships that will help us expand while also allowing us to continue to provide content that is relevant to our audiences,” Naicker added.
VCNA’s stakeholders and partners will now have an extra outlet and platform to market their products and services, according to Naicker.
“The Zee World channel’s programming is relatable and designed to resonate with a diverse audience, which is what VCNA aims for daily,” said Naicker.
ViacomCBS Networks Africa’s Senior Vice President and General Manager, Craig Paterson, welcomed the channel.
“Zee World not only implies a new audience, but it also fulfils several of our strategic objectives, such as catering to a broader audience and adhering to our diversity and inclusion philosophy.” “For the Africa business, this is an exciting partnership,” Paterson said.