The Maisha Magic Movies Channel will debut fifteen new commissioned Ugandan films on February 14th, as the channel moves to carry more content locally produced across East Africa.
MultiChoice Uganda, the home of great Pay TV entertainment, announced the aforementioned at a press conference held in Kololo.
“The announcement of this commissioned content on Maisha Magic Movies Channel is a bold step towards uplifting local content, supporting Ugandan talent, and telling the stories that inspire us, lift the mood, and provide educational benefits to the viewers,” said Joan Semanda Kizza, MultiChoice Uganda’s PR and Communications Manager. The channel plans to premiere films that would strike a chord with viewers because of their authenticity and relevance to what it means to be a Ugandan.”
“As the entertainment industry evolves, so do the tastes and consumption habits of viewers; as a result, we should continue to present a variety of genres of our own indigenous stories to fulfil their demands.” The number of movies and drama series produced by Ugandans is growing, and as a platform for most of Africa’s widely watched channels, we need to promote our own; hence the announcement today,” Joan emphasised.
DStv Channel 141 debuted in July of last year as a one-of-a-kind product aimed mainly at the Ugandan, Kenyan, and Tanzanian markets.
“We are thrilled to add the channel to the DStv Access package, as it is a much-anticipated and exciting development. The aforementioned is just the final step in bringing original premium movies featuring our local stars into most households,” said Barbara Kambogi, Channel Head.
In his remarks, Colin Asiimwe, MultiChoice Uganda’s Head of Marketing, commended Ugandan Film Creators for their blooming spirit in churning out fascinating content.
“As we enter the Uganda Film Festival season, I believe that this rebranding to highlight more local content will pique viewers’ interest in the Uganda Film Industry, and as we begin to train the next generation in this industry, we need to make deliberate efforts to increase viewership so that the industry can grow,” he said.