TikTok may soon offer “any length” videos, akin to YouTube’s popular video platform. The above mentioned follows the video-sharing platform’s announcement on Monday of a 10-minute video feature.
Users will be able to post videos up to 10 minutes long, making it easier for them to monetise their content with the new update. TikTok introduced this change in July 2021, when users could only post three-minute videos. When the platform launched initially, users could not post more than 15 seconds of video content.
A TikTok spokesperson told BMA Sources on Monday that the organisation was “excited to start rolling out the ability to post videos up to 10 minutes, which they think will unlock even more creative possibilities for content creators around the world.”
TikTok now has a greater chance of competing with large platforms like YouTube, Vimeo, Vivo, and Twitch, thanks to this latest update. The aforementioned is a surprising shift from TikTok, renowned as the first and greatest short-video streaming platform. The short-video platform also has a large number of content providers that profit from it; all you need is a minimum of 10,000 followers to get started.
According to Matt Navara, a social media consultant from Wales, longer video content is less challenging to monetise. He also stated that this would provide content creators with a larger canvas on which to create content, allowing the platform’s original programming to compete with streaming services like Netflix and Disney+, as well as even larger streaming services.
While other platforms are going to short-form streaming, TikTok appears to be set to turn a new leaf and achieve even higher ranks with movie streaming platforms and long-form streaming services.
“I firmly believe it’s part of its strategy to develop a competitive suite of creative tools and content formats to compete with YouTube and others,” Navara said.