As part of the industry programme on #CommunityBroadcastingAfrica, Broadcast Media Africa (BMA), in collaboration with 2Gwana Media, recently hosted an online forum that addressed vital topics such as “How To Make Money From Podcasting”. Through the informative discussions, the panel and audience were able to explore various models that can be adopted to attract advertisers and strategies for the commercialisation and sustainability of podcasting services.
In unpacking these vital points, BMA asked Gavin Kennedy to review various approaches that can be used to source advertisers and revenue. In responding, Mr Kennedy, the Founder and CEO of Solid Gold, emphasised that you need to decide on a strategic objective prior to building your podcast. Moreover, you need to segment your audience and decide on your target market.
To attract sponsorship, Kennedy expanded; it is vital to choose your niche, build your audience, and know your value when designing your podcast. Through that strategy, you will be able to attract sponsorship.
Click/Tap Here for the video clip of Gavin Kennedy from Solid Gold expanding on various strategies to source advertisers and revenue.
