Vodacom Tanzania has announced a collaboration with MultiChoice Tanzania’s DStv, enabling subscribers to access the digital television service via the MyDStv App within the M-Pesa app.
The mobile operator revealed that it aims to establish M-Pesa as a Super App and ecosystem, similar to that of Google Play store or App Store, in which other apps can integrate and operate.
BMA understands that the operator has built a framework where partners can develop mini-applications that are not only relevant but also cater to the day-to-day needs of customers and, in return, attain access to one of Tanzania’s consumer bases.
Speaking on the partnership, Noel Mazoya, M-Pesa Marketing Manager, said, “This partnership is revolutionary to both M-Pesa and DStv customers because it offers them the comfort of seamlessly taking control of their DStv services through the M-Pesa App, especially now that we are heading into the World Cup season.”
Davis Mihyo, DStv Head of Customer Experience and Care, added: “This collaboration with Vodacom M-Pesa opens doors to various benefits for our customers. Now DStv customers can easily take control of their DStv subscription through the M-Pesa App and upgrade their packages, fix errors, and even enjoy live content.”
The companies have noted that the partnership will allow over 400 000 M-Pesa app users to enjoy premium content from DStv and take charge of their viewing all in one App.