MTN Sudan has successfully deployed a new data analytics and AI platform to drive its digital transformation plans.
MTN Sudan recently announced that implementing a new data analytics and AI solution will unify and correlate mobile operator and subscriber data into a single 360-degree view (enabling real-time decisions).
According to the operator, the roll-out of this new data platform, powered by LigaData, will accelerate MTN Sudan’s digital transformation strategy with the advanced use of data analytics.
MTN Sudan has become the fourteenth MTN Operating Company to implement the innovative technology solution with the support of strategic data partner LigaData and its Data Fabric and Flare products. As a result, the mobile operator looks to build on the successes of its fellow OpCos by offering more advanced mobile money products, optimising network resources and enhancing customer experience.
Ahmed Mustafa, Chief Information Officer at MTN Sudan, said, “As the fastest growing mobile service provider in Sudan, harnessing the power of data is crucial to continuing our success and providing new innovative products as well as superior customer experiences for our loyal subscribers.”
“Through our strategic partnership with LigaData and the adoption of our new data platform, MTN Sudan is primed to utilise advanced data analytics and AI to accelerate our lofty digital transformation ambitions,” Mustafa added.
Chief Revenue Officer at LigaData, Darya Nasr, noted, “The ability to create business value from data is critical for Mobile Operators to meet their digital transformation goals. We’re pleased LigaData’s products and services are assisting MTN Sudan to utilise advanced data analytics and bring cutting-edge digital solutions to its customers.”
According to media reports, LigaData’s strategic data partnership with MTN Group was established in 2018. As a result, the association has already seen significant advancement in leveraging new technologies to support real-time decision-making, improve data quality, and provide AI capabilities at scale.
LigaData of Silicon Valley specialises in managed data services and products for mobile operators to facilitate digital transformation, achieve data-driven outcomes, and optimise operator resources. Mobile operators worldwide use LigaData’s services and software products to extract more excellent value from their existing infrastructure through improved analytics, decision, or AI.
MTN Sudan is a subsidiary of MTN Group, a leading provider of communication services in Africa and the Middle East, including cellular network access and business solutions. In addition, MTN Sudan offers mobile telephony and data services to the Sudan market.