StarTimes, an affordable pay-tv provider has launched a new customer incentive program that will provide subscribers with more premium programming at no additional cost. The ‘more value, same price’ promotion, which began on September 1, will give active basic and smart subscribers access to three more channels that are only available to StarTimes topmost plan. ST Nollywood Plus, a revamped channel dedicated to top Nollywood films; DreamWorks, an animation channel; and ST Novela E Plus, a highly rated telenovela channel, are the channels included.
Subscribers who recharge for a basic or smart bouquet on or after September 1 will instantly gain access to these channels. In addition, users of the classic and super bouquets will be eligible to win smartphones after each recharge. Regarding the incentive, Lazarus Ibeabuchi, PR Manager at StarTimes Nigeria, stated that the campaign is per StarTimes’ core business objective of making the finest in family entertainment accessible to all, regardless of social class.
“In these challenging times for many families, entertainment is a viable route to seeking relief from the stress and concerns that surround us. StarTimes also discovered that there is a desire for more, which is usually more expensive elsewhere. As a family-oriented brand, we understand the difficulties that most households are facing and have chosen to broaden their access to tastier content, thereby providing families with more value at no additional cost,” Lazarus Ibeabuchi said.