According to a recent study report, an analysis conducted by Cable.co.uk between 8 December 2020 and 25 February 2021 revealed that South Africa is 136th worldwide for its mobile data pricing.
The study was based on the cost of 1 gigabyte (1GB) of mobile data from 6 148 mobile data pans across 230 countries. The outcome revealed that South Africa’s data costs an average of R38.93 (US$ 2.67) for 1GB.
The study also found that the cheapest mobile data plan in the world was from Israel with an average of just US$ 0.05 for 1GB, while the most expensive was US$ 49.67 in Equatorial Guinea for 1GB.
South African consumers paid a closer look at data pricing after the Competition Commission found the major mobile providers, MTN, Vodacom, Telkom, and Cell C, were charging high mobile data prices. The mobile providers have spent the past year adjusting their data offerings to comply with the Competition Commission’s ruling leading to more competitive pricing.
It is to be recalled that Vodacom announced that it had dropped data pricing to drive digital inclusion last week. The 30-day data bundle was reduced up to 14% as part of Vodacom’s drive to reduce the costs of communication and connection between people. Also, the mobile provider said it wanted to assist its 43 million customers n making savings.
Cell C said it introduced prepaid LTE Home Connecta to align with the communications company’s new operating model, aiming to deliver a broad range of competitively priced digital lifestyle offers during these tough economic times.
Last week, Telkom SA also launched a new tariff plan named Thola More, including data, additional SMS, and calling benefits. The new prepaid plan will replace the company’s voice-focused offering SIM Sonke.