The South African Broadcasting Corporation (SABC) is gearing to announce its video streaming service before the end of the year.
The public broadcaster recently held the SABC 2022 Summer Content Showcase, in which the executives said the SABC is trying to simplify how it interacts with production companies regarding content proposals and commissioning.
According to industry experts, the public broadcaster has been losing the race against video streaming services.
At the SABC 2022 Summer Content Showcase, the SABC apologised for being “slow-moving” and promised to update its commissioning operations radically and speed up the process of dealing with local content proposals. All this as it gets ready to announce its SABC+ video streaming service before the end of this year.
Merlin Naicker, head of SABC video entertainment, said the public broadcaster is restructuring to “gear ourselves up for the future” with the SABC’s new “e-commissioning portal” launched two weeks ago.
Naicker said the 85-year-old organisation has an “ambitious task” to become “faster, more agile”.
According to media reports, the SABC, currently with no appointed board, wants to respond to content proposals it has received within 21 days as it battles the likes of pay-TV channels and the influx of streamers all courting local producers and spending millions on crafting local content.
“We are gearing up to respond to you as content creators within 21 days as to whether we will proceed with the concept you’ve submitted. Then we’re also gearing up for OTT. So at this stage, can’t say too much, but we’ll be announcing a couple of things before the end of the year.”
Lala Tuku, SABC head of local productions, added that “in terms of the SABC being left behind”, the broadcaster has “had to wake up to what’s happening around us, even in terms of our acquisition of content”.
“We are changing the way that we are encouraging producers to work with SABC. You can come in; we can co-produce together; we encourage producers to find partners; we look at presales,” she said.