BMA understands that Telkom – the South African national telecom operator – will be permanently exiting the OTT streaming media business as it has now entirely “handed over” the reins of the “TelkomOne” streaming platform to the South African Broadcasting Corporation (SABC), which is now live as SABC+.
In a statement, Telkom said, “Telkom and the SABC have had a successful partnership since the launch of TelkomOne in late 2020. The platform has now matured and is ready to scale under the management of SABC’s broadcasting expertise.”
Telkom chief marketing officer Gugu Mthembu said, “SABC’s expertise in sourcing and curating relevant content will enrich the current content library for existing and new customers. As a result, the entire customer base will be shifted over to the SABC.”
Mthembu added, “We will continue to evolve our digital lifestyle provider ambition through our investments in areas such as content, fintech, gaming and IoT by partnering with strategic partners to deliver products and services that create a better life for our customers.”
Telkom stated that existing TelkomOne customers with active subscriptions will automatically have access to SABC+ at no additional cost. “They can also look forward to enhanced content offerings which they can subscribe to directly through SABC+.”
In November 2020, Telkom and SABC launched TelkomOne to house the public broadcaster’s free-to-air radio and television channels on a streaming platform.
The agreement, which had a five-year term, would “showcase South Africa’s most-watched TV programmes and most listened-to radio platforms on one online platform”, the companies said.
The SABC agreed to provide its content to Telkom on a non-exclusive basis. In exchange, the SABC would receive a carriage licence fee and a share in the advertising revenue generated on the TelkomOne platform.