South Africa’s SA20 (cricket tournament) has announced that it has entered into a 10-year partnership deal with Viacom18 Sports, India’s newest sports network, to exclusively present all matches to India’s cricket-loving and passionate fanbase.
SA20 and Viacom18 will work closely to grow and engage cricket fans in India as South Africa’s premier T20 League grows its network in the market.
Speaking about the partnership, SA20 League Commissioner and former South Africa captain Graeme Smith said, “Today is a ground-breaking day for South African cricket. This long-term partnership between the SA20 and Viacom18 as our official Indian broadcaster is a catalyst that supports our ambitions to build the world’s second-biggest league.”
“With 6 IPL owners expanding their brands in South Africa, Viacom18 are the perfect partner to take the SA20 into the homes of the passionate and cricket-loving Indian market.”
“The benefits to domestic cricket will be far-reaching with more South African players exposed to a global cricket audience and a stimulus to build a strong and sustainable cricket ecosystem. As SA20, we look forward to working with the dynamic team at Viacom18 to build a world-class league,” Smith added.
Viacom18 Sports CEO Anil Jayaraj said, “We continue to offer fans an immersive and engaging experience by strengthening our sports portfolio with some of the best cricket action through SA20. T20 is the most popular cricket format with Indian fans. The history and legacy of South African cricket and the popularity of South African cricketers in India make it a thrilling proposition for cricket fans in India.”
The first ball will be bowled on January 10th 2023, with the six teams contesting 33 matches live across six premier venues.