Former South Africa Idols judge Randall Abrahams has been appointed CEO of Primedia Broadcasting. The media mogul departed the singing competition this year after 17 seasons.
The broadcaster, which owns several radio and media platforms, including 702, 947, Cape Talk, KFM and EWN, announced the appointment of Abrahams as the new CEO in a media statement.
Speaking on the appointment, Group Chair, Phumzile Langeni, said, “It is rare to find well-versed and future-fit media experts who thrive in the zeitgeist and culture of society. We are delighted to have attracted and piqued the interest of the multi-talented and well experienced Randall Abrahams to lead one of our critical assets.”
Abrahams has held vital roles at YFM, SABC, SA Music Awards (Samas), Kleek Music App, Universal and EMI Music Groups.
“I am happy to be returning to a swiftly evolving broadcasting landscape and delighted to join the Primedia Group,” Abrahams mentioned.
“The broadcaster remains at the forefront of content creation and distribution with a passion for continuous innovation. Working under Jonathan’s leadership alongside a team of experienced marketers and creatives is an exciting prospect. I aim to bring my combination of experience and innovative ideas to the table.”
Primedia Group CEO Jonathan Procter said, “We are delighted to have a business leader who focuses on the bottom-line, encourages creativity, and understands and embraces transformation holistically in a business and societal context.
Abrahams previously served on various regulatory bodies, including the South African Standards Authority, the NAB and the Recording Industry of South Africa (RiSA).