Britbox – BBC and ITV’s online digital video subscription service has reportedly been performing well in South Africa following its release in the country nine months ago, with its library and subscribers continuing to increase.
Speaking about the new markets launch, Director Neale Dennett said, “We are pleased with the level of interest and volume of registration in South Africa. Although we currently don’t share subscriber numbers at a territory-specific level, South Africa still contributes to the 2.5 million international subscriber numbers that we announced at the Nordics launch in April.”
Britbox’s analysis of viewing trends indicated that it’s South African subscribers were spending a significant amount of time watching content on the platform.
“Subscribers are consistently logging on to the service to watch newly released content each week”, Dennett added.
According to Dennett, Britbox’s content library launched from a high base in terms of quality in South Africa because it could draw from the vast catalogues of BBC and ITV.
When the streaming service first launched in the country, it had 141 titles, and the streamer has since increased its catalogue by adding 62 more titles.
Dennett added that the streamer continually added new content weekly in order to increase the volume of titles available, and more than 90% of the content on Britbox was exclusive to the service in South Africa.
New subscribers will pay US$1, 90 per month for two months following their free trial period if they sign up between 3 June 2022.