A report by The Wall Street Journal has revealed that YouTube is developing a system that would enable users to receive content from other streaming services through its YouTube app.
The report, however, did not specify which streaming services would be available, only that YouTube has been talking to various entertainment entities.
The report further suggests that this partnership could begin rolling out later in the year.
According to the report, this move would make sense for YouTube, which has already taken steps in this direction with YouTube TV, which allows users to subscribe to services such as HBO Max from within the app.
While the company has already tried various kinds of original premium content (such as YouTube Originals) to capitalise on their vast audience presence, these approaches didn’t yield many successful products or series.
Much of the content an individual wants to watch is still spread across multiple platforms, despite mergers and acquisitions such as Warner Bro. ‘s merger with Discovery in April.
“YouTube is already the internet’s hub for video clips and edits of shows and films. But also, combined with YouTube’s ability to deliver content to the people who want it and its vast reach, the platform seems to have a compelling value proposition for other streamers,” the report stated.
Large streaming services will have to weigh the value of these possible revenue streams against potentially imploding the entire streaming market.