According to Mr Nasir Musa Idris, the chairman of Qausain TV, his media organisation has agreed to partner with type BBC Hausa service to share content and enhance productivity.
Qausain TV described the BBC as the leading broadcast organisation globally, more so in quality programmes, research, and professionalism.
Idris stated that his TV station started airing its programmes on Eutelsat 16 A Satellite on 1st October 2021 and opted for a BBC partnership to strategise on innovative programmes for a more target audience, which has already.
“Quasain TV’s genre includes news, reports, politics, entertainment, culture and religion.” says the TV. “What sets us apart is that we broadcast in three major languages. For example, we yielded 70 per cent of Hausa while English and Arabic have 15 per cent,” he mentioned.
Idris mentioned that the major challenges include the running cost of the station (diesel), low internet accessibility and the lack of advertisements.
He added that the company is spending a lot of money on daily upkeep to sustain the target audience.