Banijay – a prominent international production company- has announced exclusive rights to the reality series “The Coolest OGs” – from the South Africa Broadcasting Corporation (SABC)
Produced by SABC and licensed to streaming platform Showmax in September 2021, the reality series was created by Jimmy Muteba and sees persons aged between 60-80 competing in a series of fun and unexpected challenges with the help of Gen Z to see which of them has ‘Still Got It!’.
Participant activities range from modelling, dancing, songwriting, cooking, gaming, art and adventure sport, and their younger counterparts direct them. The show has a cash prize for grabs given to the person who impresses the panel of influential young judges.
Although Rebelintown has retained its rights to distribute the format in Africa, its partnership with Banijay will be on its North Africa work will be on a non-exclusive basis. Exclusively, Banijay will be responsible for all other global deals outside Africa.
Jimmy Muteba, the CEO of Rebelintown, expressed the growing African creativity movements which have been enjoying their shining moments in the spotlight. “This particular format, cuts across generations and with its universal nature, holds great potential to be adopted across the globe.”
“Banijay has been an inspiration through its local versions of shows such as “MasterChef”, “Survivor”, and “Big Brother”, and Rebelintown is so pleased to be sharing a stage with Banijay on their premium quality slate.”
Speaking on behalf of Banijay, the Head of Format and Acquisitions, Carlotta Rossi Spencer, said that South Africa’s creative industry is exciting, and this is the moment to take Rebelintown’s “Still Got It!” (The Coolest OGs) to the rest of the world. “We are constantly seeking innovative partners and fresh IP, and we have spotted great potential in this positive, intergenerational show”, Spencer noted.
“We are charmed with the unscripted content created by the Rebelintown team and are keen to collaborate in bringing original shows from South Africa to the international market”, she closed.