Audiovisual archiving and preservation is ruled by numerous guiding principles set to guard against the exploitation of creators of audiovisual works. These principles exist to act as a buffer for creators to enjoy the benefits of their creation whilst legally safeguarding their content against unfair utilisation of their pieces. In addition, rights management secures artists’ will to continue with their creative activities, which are vital for any economy.
The existence of legal frameworks aids right owners to insure against unfair usage of their works such as piracy. However, there exists heritage content that is characterised by common ownership. This type of heritage is subject to limitations of term.
To assist the industry in understanding how to protect their intellectual property, Broadcast Media Africa (BMA), in collaboration with Apricity Consulting, will be hosting an online forum on Thursday, 10 February 2022, on Zoom.US.
The forum is set to explore various themes that will look at how best to manage cases such as neighbouring, repatriation and reproduction of heritage content exploitation. Although legislation exists at both international and national levels, heritage content owners are often unaware of the factors involved in copyright registration, duration, assigning, and the types of statutory IP protection.
Announcing the first industry forum of the year on “Archives Access And Exploitation: Dealing With Rights And IP Restrictions”, Mr Benjamin Pius, the CEO of Broadcast Media Africa and Principal Administration of #PreserveAfricaArchives, said: the forum will assist audiovisual archives in contextualising the exploitation value of cultural heritage, in the process, find the best practices for Intellectual Property (IP) and rights management of inventory.
To learn more about the industry forum, visit the EVENT WEBSITE HERE!