Paramount Africa has revealed that South African viewers can now register for Paramount+, which it says is “coming soon” to the country, and likely be available sometime next year. However, a specific launch date has yet to be announced.
Following the launch of Disney+ in South Africa in May, the South African public broadcaster took over Telkom’s TelkomONE streamer and rebranded it SABC+. In addition, NBCUniversal added Universal+ as a catch-up service to MultiChoice’s DStv Catch-Up offering.
Paramount Global’s Paramount+ is likely next, with Paramount Africa taking a page from Disney+. The streamer also invited potential South African customers to register their interest before the streamer eventually went live a few months later.
According to the operator, Paramount+ bundles a massive library and new content ranging from Paramount Pictures films, Paramount+ Originals, Nickelodeon, MTV and CBS Studios.
The streamer highlighted that the South African launch of Paramount+ will be as a stand-alone app and through connected TV sets but will very likely also be in partnership with the MultiChoice Group, which has existing deals to carry Netflix, Amazon Prime Video and Disney+ as apps on its DStv Explora Ultra decoder.
Paramount is rolling out Paramount+ globally in what it dubs “a hard bundle”, suggesting that it’s tied to the services of traditional pay-TV operators who already carry collections of Paramount’s linear pay-TV channels.
The South African video streaming market already has Netflix SA, MultiChoice’s video streamer Showmax, eMedia’s eVOD, Amazon Prime Video, Disney+, Apple TV+, BritBox SA, Acorn TV, VIU, TruthTV, WOW Presents Plus and MarqueeTV.
NBCUniversal is still mum on the possibility of launching its streaming service Peacock in South Africa, and Warner Bros. Discovery – which still has to reveal a new name for its combined HBO Max and discovery+ streamer – has also not announced any date for when it intends to launch its video streamer in the country.
Natalie Mdladla, senior communications director at Paramount Africa, confirmed last week that Paramount+’s website is live in South Africa and allows users to share their email addresses with the company for updates on Paramount+ news.
Mdladla said, “We are planning to launch Paramount+ in South Africa but don’t have a definitive date yet.”