Despite the country’s current economic woes, Nigerians spent US$ 476 306,19 on movie tickets in the first two weeks of September 2021. When compared to the US$ 308 383,95 reported in the first two weeks of August, the amount recorded between September 3 and September 19, 2021, is up 54.6 per cent.
The statistics come from the Cinema Exhibitors Association of Nigeria’s (CEAN) weekly box office report, which is available on the organisation’s website. According to data analysis, US$ 216 354,79 was spent in the first week ending September 9, followed by US$ 261 239,36 in the following week ending September 16. The data also revealed a significant increase in the revenue generated by Nollywood films.
During the two weeks, Nigerians spent US$48 748,48 on Nollywood films and US$ 427 703,51 on international films. According to the data, figures and statistics on attendance saw 135,976 people enter various cinemas around the country, up from 102,888 in the last two weeks of August. This astounding result comes as Nigeria recovers from the Covid-19 global pandemic, with many Nigerians still struggling to make ends meet. Furthermore, according to CEAN data, theatres generated US$ 128 699,88 from 34,222 moviegoers over the weekend of September 17-19. Out of the total number of people in attendance, 18,330 were interested in Nollywood films, while 15,892 went to see international films. After being seen by 12,840 people last weekend, Toyin Abraham’s film The Ghost and the Tout 2 earned the highest gross return of US$ 50 012,15.
The movie produced in collaboration with FilmOne Entertainment was first released in 2018.