The Nigerian Television Authority (NTA) has joined forces with Integral – a sports marketing company, to broadcast the Olympic Games Tokyo 2020 on free-to-air television.
Infront, a Wanda Sports Group subsidiary, is the rights holder for free-to-air distribution rights in Sub-Saharan Africa, according to the International Olympic Committee (IOC). The NTA’s Olympic games agreement will include over 200 hours of sporting to be made available via its national network coverage due throughout the Games from July 23 to August 8, 2021.
“NTA is committed to delivering quality content to its viewers and is pleased to be teaming up with Integral on what promises to be yet another fantastic sports event,” said Mr Yakubu Ibn Mohammed, director-general NTA. The Nigerian Authority will once again be presenting the best of premium sports to the most extensive distribution in the country with this partnership, he said.
“The aim is to maximise the reach of the Olympic Games 2020, and the relationship with Integral will ensure that the Group can offer the unique and spectacular event to millions of households in Nigeria,” said Mr Christophe Van Rothem, Infront associate director Media rights.
According to Abimbola Ilo, Integral is pleased to be collaborating with Infront to bring high-quality sporting moments to Nigerians”. “This is an effective platform for showcasing remarkable athletes’ abilities and presenting their stories as they compete on the world’s biggest stage in Tokyo.”