Zee Entertainment Enterprises Limited, a leading television content producer that owns Zee World and Zee Cinema, among other channels, has partnered with The Temple Company, a full-service creative agency based in Nigeria, West Africa, for a strategic marketing partnership that will drive industry growth.
The Temple Company has been designated as Zee Entertainment Enterprises Ltd’s representative to engage with public sector organisations wishing to benefit from the strength of its widely accepted platforms. The above-mentioned strategic partnership offers decision-makers a unique opportunity to better interact with the people of Nigeria.
ZEE World made its debut on Nigerian television in February 2015, quickly becoming a favourite with families. Hindi-language TV series content dubbed in English has become a staple, keeping viewers hooked to their television screens. According to the most recent MPS data ratings, the channel has up to one-fifth of the Nigerian Pay-TV landscape, making it a desirable platform for advertisers.
Idris Olorunnimbe, GCE/Founder, The Temple Company, welcomed the partnership, saying it was in line with the company’s mission of fostering cross-border collaboration that would eventually assist drive growth for both the Indo-Nigerian creative industries.
“We were long overdue for this partnership. When we first started The Temple Company, we knew we had our work cut out to attract strategic collaborations that would positively influence the creative economies across territories. These objectives are embodied in this new partnership with Zee Entertainment, and we are excited about the prospects they present for sectoral growth,” Olorunnimbe added.
Somnath Malakar, CEO, Sub-Saharan African and Indian Islands, Zee Entertainment Enterprises Ltd, said: ‘The company is certainly excited to partner with The Temple Company, which positions them to collaboratively unlock the opportunities presenting themselves in Nigeria, the largest and fastest-growing television market in Africa.’