MultiChoice Nigeria did the second season of Big Brother Naija (BBNaija) in 2016, ten years after the first season was aired. It was said to be based on demand and a desire to reinvigorate the reality show landscape in Nigeria.
Reality shows, without a doubt, are fast gaining traction among Nigerian audiences of all socioeconomic groups. A close examination of the high levels of audience involvement documented for these performances, as well as the mainstream and online media coverage they receive, provides sufficient evidence.
The Nigerian Breweries launched ‘Gulder Ultimate Search’ in 2003, the first reality show in the country, which paved the way for other popular shows like ‘Big Brother Naija’ and ‘Nigerian Idol,’ among others.
While some believe that reality shows promote moral decadence, narcissism, and vulgarity, others argue that the popularity of reality shows in Nigeria, fuelled by MultiChoice, offers more opportunities than concerns.
Despite concerns against reality shows, evidence demonstrates that the benefits outweigh the drawbacks. First, there is no doubting the economic impact that these shows have. The Marketing Communications industry has made significant progress in this regard. For example, corporations have been spurred to increase their advertising spending to make engaging advertisements and earn coveted slots on these shows.
MultiChoice has undoubtedly started a fire that will be difficult to put out. But, just as it is common knowledge that a coin has two sides, opponents must accept that reality shows bring more advantages than disadvantages.
