Aljazirah Nigeria, a newspaper firm located in the heart of Nigeria in the city of Abuja, has recently announced its expansion into the radio broadcasting space by launching its brand radio station, Posh FM.
Bassey Etuk Williams, the Chief Executive Officer, CEO, Aljazirah Nigeria, during the announcement, expanded on the decision of the company to launch Posh FM. According to Williams, Posh FM will stimulate a different narrative from what the current radio broadcasting stations are presently serving. Williams highlighted that the Aljazirah experience would assist in ensuring that Posh FM delivers a new sequence into the radio broadcasting sphere. He further went on to emphasise that the brand Aljazirah News Online and Aljazirah Nigeria Newspaper are trusted household name and, since their inception, have been delivering outstanding, distinctive content to audiences.
According to media reports, the Aljazirah Nigeria CEO reported that the station would be based in Abuja with a target audience of ‘high net worth’ professional who seek individualised programming.
Williams also expanded on the state-of-the-art equipment, which will be utilised to ensure that Nigerians receive the best radio broadcasting services. Furtherly, the team will comprise trained professionals, now with access to the latest technology in the industry, which will equate to the best quality radio broadcasting.
Williams believes that Posh FM will emerge as a solid leading brand in Nigeria as the company will service the airwaves by bringing audiences fresh and innovative content and style.