According to BMA sources, MTN Nigeria has collaborated with partners such as the Pan-Atlantic University to support media practitioners in the ever-changing media landscape by launching a Media Innovation Programme that will train media practitioners in digital skills.
At the launch, the CEO of MTN Nigeria, Karl Toriola, said, “The Media Innovation Programme participants will be involved in intensive sessions on courses covering creativity and innovation, entrepreneurship and management principles, subscription business, strategic planning skills, amongst others.”
The fellowship programme is in partnership with the School of Media and Communication, Pan-Atlantic University is a six-month fully funded programme.
The 20 participants will spend time in labs and innovation centres, creating and incubating ideas, including a study visit to the University of Witwatersrand in South Africa, the leading African university in media training.
According to the Journalism, media, and technology trends and predictions 2022 report, the Media Innovation Programme comes when media leaders from over 50 countries worldwide mention that a lack of sufficient resources and skills is the biggest hindrance to delivering innovation in their works.
The report showed that more than 51 per cent of 246 media leaders in 52 countries surveyed mentioned that they don’t have enough money to invest in innovation this year.
Other media practitioners indicated that they struggle to hire or keep enough technical, design, or data staff to deliver solutions.
MTN Nigeria will be investing over US$719 108 to assist Nigerian journalists deliver innovation in their trade and have a better understanding of media business and revenue models that guarantees career and financial success.