MTN Nigeria has collaborated with Nigeria’s Ultima Studios to produce the globally acclaimed game show ‘Family Feud’. Set to premiere across the country on October 7, MTN announced their support for the show on Wednesday, during which famous actress Bisola Aiyeola was named as the show host.
According to the producers, Ultima Studios, the show promises to be hilarious and inclusive entertainment as it showcases a diverse range of Nigerian families in a battle to win cash and other prizes. Each show will feature two’ families’ of five going head-to-head as they try to guess the most popular responses to a series of survey questions, with a uniquely Nigerian twist.
At the event, Aisha Umar-Mumuni, Chief Digital Officer at MTN Nigeria, said, “One of the things that keep families together is shared activity, and whether it is competing on ‘Family Feud’ or watching weekly episodes, the show will give people another avenue to come together. It will be informative, provide comic relief and showcase the personalities of different families across generations. It will be exciting to watch.”
Femi Ayeni, Chief Executive Officer at Ultima Studios, said, “Family Feud is a relaxing game show with a healthy dose of humour and laughter, which is sure to refresh and reconnect families and friends while rewarding them as they play and win cash and other prizes.”
“What makes the show interesting is that the five participants in each family can consist of nuclear family members, friends from work, neighbours, and almost any relationship which binds us together. Moreover, the families will be able to play to win up to US$11 726 and ensure that every family member becomes a winner courtesy of our lead sponsors – MTN,” Ayeni added.
Expressing her excitement, the show’s host, Bisola Aiyeola, said, “I am delighted to be hosting ‘Family Feud.’ It’s a show I have come to love, and I look forward to sharing the experience with families across Nigeria.”
The show is set to air on DSTV and GoTV’s Africa Magic Family and Africa Magic Urban from October 7, 2022.