In preparation for the forthcoming Nigerian Electronic Media Content Expo and Awards (NEMCEA 2022), Broadcasting Media Africa (BMA) spoke to Alhaji Adedayo Thomas, the Executive Director at the Nigerian Film And Video Censors Board (NFVCB).
During our conversation, Mr Alhaji Adedayo Thoma indicated that co-production with International studios is vital to bridge the funding gap and enhance capacity building within the content ecosystem.
The following is an excerpt from BMA’s conversation with Alhaji Adedayo Thomas:
BMA: What influenced your decision to participate in the forthcoming Nigerian Electronic Media Content Expo and Awards NEMCEA 2022?
Alhaji: I believe in the policy trust workings of NEMCEA, which ensures rapid integration of Electronic Media Content Owners into the social life of Nigerians. The association is also the largest gathering of TV and Radio Content Producers /Providers and such content in other electronic media such as web and new media.
BMA: How would you describe the current transformation that is taking place in the Content Production, Distribution and Monetisation industry? How can practitioners take advantage?
Alhaji: The current transformation is phenomenal, though if you ask me, it is long overdue. The federal government has created enabling environment for content production, distribution and monetisation in the industry. The federal government is
working on a plan through the ease of business policy to train Nigerian youths to create quality content. Practitioners can also take advantage of this opportunity created by the government to horn their skills and produce quality content capable of
highlighting the country’s rich cultural heritage to the global audience.
BMA: What is the biggest industry challenge faced now concerning generating adequate revenues/funding for content and programs that viewers/listeners want? How can these challenges be faced, specifically?
Alhaji: Funding and capacity building will continue to constitute obstacles for content creation. These essentially have the capacity to limit the number of content available to the viewers. With the expected increase in demand for content, we shall see in the not distant future more co-productions between Nigerian producers and International studios to bring the funding gap and enhance capacity building. The presence of streamers in the country will mean increased demand for content creation.
BMA: In your opinion, what do you think can be done to improve the new local content offering paradigm for a multi-platform, multi-device environment across the African continent?
Alhaji: Regulators from the various African countries are already dotting their i’s and crossing their t’s on content harmonization for the continent. This will provide suitable platforms for distributing content and usher in a more unified classification rating.
To join Alhaji Adedayo Thomas at the forthcoming NEMCEA2022, from the 29th – 31st of August 2022, at the Radisson Blu Hotel, Ikeja, Lagos – Nigeria, visit the NEMCEA2022 website here.