NBCUniversal’s ‘The Real Housewives’ Format continues to gain momentum in Africa, with several more African versions of the reality series on the pipeline.
According to media reports, NBCUniversal has partnered once again with MultiChoice Group for several more African versions of “The Real Housewives” format.
The media conglomerate revealed that independent production company Provoco is currently filming the 14-part series in Pretoria, South Africa, while filming will begin on the Nairobi version in September with Kenyan production company Young Rich Television.
The expansion comes after NBCUniversal Formats recently held The Real Housewives of Africa Summit in Cape Town, South Africa, for its global production partners. Across two days, African production companies shared their experiences, heard how to create a successful franchise and connected with other international partners behind “The Real Housewives” series, including U.S. network Bravo and Matchbox Pictures.
Speaking at the Summit, Ana Langenberg, senior VP, format sales and productions, NBCUniversal Formats, said, “We are so delighted to build on the continued success of ‘The Real Housewives’ franchises across Africa. The way each version faithfully embodies the spirit of the city, people and rich cultures it showcases connects with audiences across the region and the diaspora. It was a magical moment to bring our production partners together with Multichoice for our summit in South Africa to connect, collaborate and map out more versions we can add to the family.”
Executive head of content, Mnet Channels, Nomsa Philiso, said, “As a platform that provides content on both linear and OTT, ‘The Real Housewives’ franchise is proving to be very popular with our diverse audiences. The series has allowed us to continuously expand and increase to different territories as we operate across Africa. This may be a global franchise, but our spin is authentically African. As a broadcaster keeping up with our viewers’ tastes and preferences is important, and ‘The Real Housewives’ franchise meets our audience’s needs.”
Multichoice channels and platforms currently air “The Real Housewives” Format in Lagos, Cape Town, Durban and Johannesburg.