According to media reports, MultiChoice is increasing its investment in pan-African TV content, with the pay-TV company’s M-Net and Showmax divisions producing new content.
Reports indicate that a new funeral reality show from Ghana, a Nollywood psychothriller miniseries, a Crime & Justice spinoff crime procedural from Nigeria, and a slum-set Kenyan crime series are well under production.
As the pay-TV operator faces more competition from global streaming rivals like Netflix Africa, Amazon Prime Video and Disney+, MultiChoice is said to be pouring out millions into the production of localised content for its three biggest African markets – South Africa, Nigeria and Kenya – where the traditional pay-TV operator is experimenting with new formats and continuing to do more localised spinoffs of existing series for different sub-Saharan countries.
Commenting on the new shows, Yolisa Phahle, MultiChoice CEO of general entertainment and related video, said, “We are increasing our investment in local content and have new shows across the board in South Africa, Nigeria, Kenya, Ghana and our Portuguese markets to look forward to.”
“In Kenya, we have a new crime series called “Pepeta”, which captures the dreams and realities of the youth in Kibera, one of the biggest slums in Africa but also known for creating top football players in Kenya.”
Pepeta, which translates as “bounce”, is produced by CJ3 Entertainment. The series follows a 17-year-old talented footballer, Junior, who is torn between crime and soccer. Pepeta is inspired by the real-life story of Harun “Rio” Wathari.
“New content coming to Nigeria include Ditche – it is our first limited drama series. Ditche is a psychological thriller about a young Nollywood actress discovering her fiancé murdered. We also have Showmax’s first and exclusive Nigerian telenovela. This story is set against the backdrop of the gold-mining industry, and we’re launching it in the last quarter of this fiscal,” Phahle added.
“Learning from the success of Crime & Justice in Nairobi, we’re making a new series of Crime & Justice, but this time it’s based in Nigeria where two detectives investigate cases ripped from the local news headlines.”
“Coming soon for Ghana is a 5-part reality show called My Perfect Funeral. It follows five families in Ghana as they prepare to bury their loved ones,” Phahle said.