MultiChoice South Africa will be adding a new channel to its DStv satellite pay-TV service. As of Wednesday, 24 August, INX Prime, an Islamic-infused TV channel, will go live on the satellite pay-TV service.
According to the broadcaster, the new channel will produce and broadcast “original programming that recognises the multiple needs of Muslims on the continent”.
“INX Prime will also carry content and shows of interest to Muslim and non-Muslim viewers in South Africa, as well as across sub-Saharan Africa,” the broadcaster noted.
An INX Prime spokesperson mentioned that the channel will run 24 hours a day, with MultiChoice making INX Prime available to all DStv packages and all subscribers.
Earlier this year, INX Prime constructed a purpose-built multi-studio facility in South Africa, from where it plans to broadcast “high-quality content that is relevant and relatable not only to all South Africans but all Africans across the continent”.
The new channel has an Islamic ethos, with programming that it says will aim to be “vibrant, entertaining, informative and spiritually uplifting”.
According to the broadcaster, INX Prime’s flagship show will include Prime Live, The Muslim Gallery, Prime Culture, You Are Not Alone and INX Kids for younger viewers.
Farhad Omar, INX Prime managing director, says the creation of INX Prime is a “historical development in the media landscape in Africa”.
MultiChoice’s head of content strategy, Georgina Machiridza, said, “As part of our commitment to showcasing a diverse content offering, we are proud to be launching INX Prime, a channel designed to cater for our customers that are interested in programming that is both entertaining and informative whilst rooted in the Islamic religion”.