MultiChoice subsidiary Irdeto has reported that it has extended the capabilities of its digital rights management system to tackle piracy and password sharing.
The company recently announced that it had extended the functionality of its Irdeto Control “multi-DRM solution”. This includes expanding its geographic enforcement and concurrent stream management capabilities.
Irdeto noted that with the update, operators could define and monetise their on-demand offerings “using diverse concurrency models based on subscriber, content, and device segmentation”.
The company stated that “With these new capabilities, pay-TV operators and media companies are enabled to introduce new [over-the-top] business models and accelerate revenue growth by addressing new customer segments and increasing average revenue per user.”
MultiChoice recently implemented this model so DStv subscribers could only stream video to a single device at a time. Unfortunately, the streaming limit applies to all DStv packages across Africa, including MultiChoice’s streaming-only services — a significant handicap.
However, the new model allows subscribers to watch pre-downloaded content while someone else is streaming. After implementing the change, Calvo Mawela, MultiChoice CEO, said they plan to allow more simultaneous streams per household.
“We should be able to get a solution on that to deploy,” Mawela said. However, at the time, he did not give a timeframe for when people could expect the solution.
“In the meantime, we did not want this to be an ongoing problem, and we responded responsibly by limiting streaming to one device,” Mawela added.