In their effort to improve television content and production quality in Africa, MultiChoice plans to expand the cooperation and skills transfer between its MultiChoice Talent Factory Africa film academy running in Southern, East and West Africa and TV channels in various African countries.
Through the MultiChoice Talent Factory Africa programme, the pay-TV operator plans to help 300 broadcast workers in television in various African TV markets.
According to the operator, the programmes will offer short courses in critical production skills such as post-production, sound, screenwriting, 3D animation and cinematography.
Speaking about the initiative, MultiChoice Africa CEO, Fhulufhelo Badugela, said, “Our vision is to upskill production professionals and to raise the standard of productions across Africa.”
“This will boost Africa’s film and television industry exponentially because as you capacitate more people, more people are motivated to start projects, and everybody benefits, including the viewers,” she added.
Badugela also mentioned that “Local broadcasters are the grassroots of the TV industry in every country. By building the industry, we are creating jobs, enabling the industry to contribute to the economy and responding to the ongoing consumer demand for quality local entertainment.”
Speaking on skills impartation, Badugela said, “The people on the programme will gain skills relevant to their field of expertise – so their knowledge will be immediately applicable. We can also reach more people by doing the training in-country.”
“Improving the skills of TV professionals will give our audiences more choice and more chance to see themselves reflected in the content they consume. It’s about quality African content for African viewers,” Badugela explained.