According to MultiChoice’s CEO, Calvo Mawela, DStv is well-positioned to continue growing its online video streaming market and compete with international streaming services like Netflix and Disney+.
Mawela explained that the entity’s investment in local content and super aggregation strategy would help them maintain this position and grow further.
“We have obtained a 3 per cent market share from our competitors in the online streaming space, and we think we are well-positioned for us to continue growing,” Mawela said.
“Our latest results revealed an increase of 68 per cent year-on-year paying subscribers on Showmax.”
Mawela further explained that this was due to investments the company made toward local content producers, adding that MultiChoice is the home of local content in South Africa.
He also mentioned that the company has included Netflix and Amazon Prime Video in its offerings as part of its super aggregation strategy.
Mawela added that DStv recently launched a bundled package with Disney+, and the numbers MultiChoice has seen are encouraging.
According to Mawela, DStv’s super aggregation strategy is already starting to benefit the broadcaster and its subscribers.
“Our data has also revealed that, through this aggregation strategy, people use our platform to access these various services depending on the content they want to watch at any particular point in time,” He further stated that people love the convenience of using one remote to switch between different platforms.
He also mentioned that MultiChoice would focus on Nigeria and Kenya as part of its growth strategy this year.
“We are shifting our focus on Nigeria and Kenya in this financial year and are doubling down on local content,” he added.
MultiChoice’s annual results revealed that although DStv struggled to gain subscribers, Connected Video users on the DStv app and Showmax have increased by 68 per cent year-on-year.