MultiChoice, Africa’s leading pay-tv operator and most loved storyteller, remains committed to the growth of creatives and filmmakers across the continent as the film and creative industries continue to grow at a rapid pace.
Busola Tejumola, executive head of Content and West Africa Channels, reiterated this commitment during the MultiChoice Showcase with African Filmmakers at the Africa International Film Festival (AFRIFF).
Tejumola noted that MultiChoice had provided African storytellers with a platform to grow and build the African narrative by telling stories from the past, present, and future for the past eighteen years through the seven Africa Magic channels. She also stated that MultiChoice has committed over US$428 million in local creative talent development and is always open to new ideas and initiatives, encouraging creatives to submit their work to the MultiChoice submission portal.
“At MultiChoice, local content is at the heart of our production.” We generate content that tells topical stories that are relevant to current societal realities. We create our original content with our locally sourced production team and infrastructure, investing heavily in the future of Nigeria and Nigerians. We’re also always open to strategic partnerships, which is why we encourage creatives to pitch their ideas,” Tejumola said.
After her presentation, she was joined by Film Director James Omokwe, a renowned Filmmaker and the pioneer Academy Director of the MultiChoice Talent Factory (MTF), Femi Odugbemi, MTF Alumnus Moses Akerele, and Actor Ijeoma Aniebo, who served as moderator for a panel discussion. The panellists discussed how MultiChoice has been instrumental in their development, from providing training opportunities both in and outside of Nigeria to commissioning stories such as Battleground and MultiChoice Talent Factory (MTF), among others.
“MultiChoice is always looking to uncover, develop, and reward talent doing exceptional work as seen in the establishment of the MultiChoice Talent Factory (MTF) and the Africa Magic Viewer’s Choice Awards (AMVCAs),” Tejumola said during the panel discussion.
The MTF trains young and aspiring filmmakers about the art and business of filmmaking, whereas the AMVCA recognises and honours excellent achievements in television and film on an annual basis. “Content creators can count on our unwavering support and recognition for their work. We are grateful to the AFRIFF organisers for recognising content creators for the past ten years.” Busola concluded.