MultiChoice Uganda, the home of outstanding pay-TV entertainment, celebrated the first anniversary of one of its uniquely tailored channels, Pearl Magic Prime.
The channel, whose content is mainly targeted at the Ugandan market, has significantly impacted the film industry, contributing to its general expansion and resurrection.
In his remarks, Hassan Saleh, MultiChoice Uganda’s MD, said that with the launch of Pearl Magic Prime, MultiChoice made a promise to deliver outstanding entertainment.
Saleh went on to say that Ugandans have embraced locally produced film and entertainment over the last year, as seen by the increased number of viewers.
“This viewership goes to shows that there is a high demand for good Ugandan content, as well as the Ugandan market’s ability to develop excellent content,” Saleh said.
Pearl Magic Prime was launched in February 2021, just before the country’s enforced its second lockdown. The aforementioned meant that filmmakers faced a difficult task, particularly ensuring that programming remained readily available for audiences who now had more time to watch television.
On the other hand, Saleh praised filmmakers for their perseverance in the face of adversity. “Our content creators remained strong in their commitments despite the hurdles posed by the Covid-19 pandemic,” he said.
MultiChoice’s vetting of programming has also encouraged filmmakers to produce and deliver high-quality content, as proven by the awards and accolades the channel’s series have garnered throughout time.
“Highly regarded dramas such as Prestige and Sanyu have aired over 200 episodes, with both shows currently in their second seasons. As a result, both shows have received various accolades in Uganda. In addition, Sanyu’s production excellence has received international acclaim, receiving a 9.6/10 rating on the International Movie Database (IMDb).”
MultiChoice has introduced Ugandan shows unveiled on the channel with a more thrilling and catchier atmosphere for the Ugandan audience as they prepare for the year 2022.
The anniversary of Pearl Magic Prime comes when MultiChoice Uganda has reaffirmed its commitment and determination to continue providing Ugandans with unique content and skilling opportunities to equip and nurture talent.