The African Women’s Cup of Nations, organized in Morocco from July 2 to 23, is experiencing a revival of interest on the continent. The competition is being broadcast in over 60 countries, but organizers say they have fewer adverts compared to the men’s competition.
Radio Mars, the first sports radio in Morocco, has taken the initiative to cover the tournament. The station will offer programs dedicated to women’s soccer, broadcasting all the matches live. They will also do an analysis that will give women’s sport the highlight it deserves.
In a statement, former player and sports consultant Moussa Ndaw said, “In terms of Media coverage, I think that the more we advance in the competition, things will be much clearer, especially if Morocco will advance and continue to win. With media coverage, we could do much more in terms of marketing around the cities of the Kingdom so that people see that the women’s CAN is being staged in the country. However, this is just but the beginning of this tournament.”
Sara Moujahid, a journalist at Radio Morocco, said, “The management of Radio Mars has decided an hour and a half per day to this program devoted to women’s soccer to ensure daily coverage and give listeners the latest news of the competition.”
Moujahid further added that media offers an essential platform for all women’s sports and soccer in particular and that at Radio Mars, relevant players and stakeholders are being treated equally without bias.
El Mehdi Kasoua, a consultant and specialist in women’s soccer, mentioned that “The African Women’s Cup of Nations competition has allowed spectators and those interested in women’s soccer to discover the players and their qualities on the field.”