In Nigeria’s Abia State, the first 24-hour radio station – Rapid FM 96.5 – has commenced operations. In a statement released by Rapid Broadcasting Network Limited, owners of Rapid Radio and Television, Head of Stations, Mr John Nkamiang, said, “Rapid FM is a realization of a long-held desire to bring unceasing entertainment to the people of Abia state and adjoining localities through top range content delivery backed by world-class technology, and thorough professional anchors.”
According to Nkamiang, Rapid FM, based in Umuahia, will feature lifestyle, culture, entertainment, sports, news, and current affairs shows and will intensely appeal to all layers of society as the brand seeks to immerse its appeal among the youth, women, adults, and diverse income classes.
He added: “We strive to be among leading trusted sources of lifestyle news, cultural exposition, and entertainment on Africa and its people, as we will connect with the African diaspora via our active online support”.
The statement further revealed that Rapid FM will adopt a language mix of English, Igbo and Pidgin English, purposed for pacy urban entertainment, creative news delivery and the furtherance of entrepreneurship, liberal democracy, civic rights, and the protection of the vulnerable in society.
“Also, the new radio station has engaged an amazing pool of young talents with a backbone of marque and professional broadcasters imbued with vast institutional memory that will set standards in radio town-hall interactive experiences, live on-site reporting and event coverage, compelling interviews, and personality profiles,” the statement read.