One of the most vital strategic moves for any broadcaster is to understand the type of content that is being consumed by your target market and deliver on their consumption appetite.
Also, strategic and operational partnerships are essential in ensuring that your content and libraries are well packaged and targeted at the right audiences.
The analysis as mentioned above was shared by Mr Monde Twala, Senior VP & GM, ViacomCBS Networks Africa, at the recently concluded “Broadcast Media Convention of Southern Africa – 2021”, which was co-convened by Broadcast Media Africa (BMA) and Southern African Broadcasting Association (SABA).
Mr Twala participated in an industry executives discussion that addressed “Cloud-Based Broadcasting And Streamed Content Distribution – Experiences, Challenges And Opportunities”.
Monde, in his conversation with attending broadcast executives, further explored the differences between Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) and the differentiation in business models. In addition, the ViacomCBS Networks Africa executive also urged broadcasters to appropriately value their platform and content as this will always help their decision-making process concerning what strategy should be implemented.
The online forum was an initiative to share insights, ideas, experiences and strategies that would address critical issues and strategies aimed at assisting broadcasters leverage media changes by examining how to recognise and overcome obstacles in OTT and the internet streaming services.
To view the video clip of Monde Twala’s response to “how do you resolve the challenges faced by broadcasters in reference to projecting content from linear to OTT platforms?” Click or Tap Here to access the video!
