According to an analysis conducted by Showmax, Kenyan films ranked higher than Nigerian content on Showmax’s streaming platform for the year ended 2022.
The data revealed that seven out of 10 films watched on Showmax, Kenyan content was the most-watched title, with one Nigerian and two international titles.
In a statement, the streaming service said, “The numbers continue to prove that, now more than ever, Kenyan viewers are interested in watching high-quality local content, and Showmax continues to invest in the Kenyan film and TV industry, building an extensive catalogue of genre-diverse and audience-favourite TV shows and movies.”
Among the top Kenyan films on Showmax for the year 2022 were Crime and Justice featuring Sarah Hassan, Kyallo Kulture featuring the Kyallo sisters and Igiza featuring Blessing Lung’aho.
The top 10 most-watched shows on Showmax in Kenya in 2022 include Baba Twins, County 49, Crime and Justice S2, House of the Dragon, Igiza, Kyallo Kulture, Njoro wa Uba, Single Kiasi S1,
The Real Housewives of Lagos and Wrath of Man.
The year 2022 also saw Showmax increase the number of subscribers to its streaming subscribers on Showmax and Showmax Pro, recording an increase of 111 per cent before the 2022 FIFA World Cup kick-off.
The company also credited its successes to opening its doors to new production houses and actors and had one of its local shows break streaming records.
“The political thriller series County 49 was the most-watched premiere ever for any title on Showmax in Kenya when it debuted on 25 August, claiming the spot previously held by The Real Housewives of Lagos,” added Showmax in its statement.
