StarTimes Media has pledged an additional US$1.7 million to support local content production in Kenya. According to the corporation, the above mentioned is due to the success of their local content channel, Rembo TV.
With the expected increase, the company’s progressive twist on local content will be worth more than US$3.5 million. The above mentioned is due to an initial investment of a similar amount when the channel was set up.
Regional Marketing Director Mr Aldrine Nsubuga, speaking when the company unveiled NIA – a new premium local drama and one of the first highlights of this year’s investment, noted that the local drama NIA is set to captivate subscribers, with the company having invested heavily in research, cast, and production quality to ensure the programme stands out in the market once it premieres on February 14th.
“Our premium local drama, NIA, which is our first local production investment this year, will set the tone for our commitment to providing our subscribers with high-quality local entertainment.” Mr Nsubuga stated.
Mr Myke Mwai, StarTimes content director, said that the pay-television broadcaster is planning to cooperate with more content creators this year as they want to utilise their experience to explore new local content genres that would appeal to subscribers.
“We intend to reach out to a larger number of local content creators, which will give us an advantage in generating distinct genres that subscribers will readily relate to as they speak to their daily lives, while also ensuring that the content is appropriate for the entire family,” Mwai explained.
“This is our first assignment with StarTimes, and we are ecstatic that our efforts have been recognised by a pay television platform, demonstrating that local content producers have matured.” Mr Daudi Anguka, CEO of AR Film Productions, stated.
“We are optimistic that NIA will be a top-rated drama given the efforts that have been put into the final product, and we look forward to additional contacts with the broadcaster.”
Rembo TV is available in three East African countries: Kenya, Tanzania, and Uganda, providing an enviable platform to market Kenyan productions across the region and is available on both terrestrial and satellite platforms and is available across all StarTimes bouquet options.